I created this logo for Ben Keller. Ben came to me not really knowing what he wanted besides he wanted a semi in it. I took the B Keller Farms and made that most dominate so that way it was easily seen when he is driving. The 3 diamond shapes resembles a road which is where you will most likely see Ben. I made the semi be a day cab because that is the first semi Ben bought. Over all the logo was very fitting to Ben and it turned out great!